Cassidy Kjeldsen
[email protected]
Linkedin Profile



Education          
 
September 2016 -Present                  Grenoble Ecole de Management
                                                                   M.Sc Innovation, Strategy, Entrepreneurship


September 2007 - June 2009           University of California, Santa Barbara                            
                                                                 B.A. Communication               
                                                                 Honors: Lamda Pi Eta National Communication Honor Society           

 August 2005 - May 2007                    New York University                    
                                                                   A.A. General Studies 

Experience           


Plantronics, Santa Cruz, CA
Sr. Americas Marketing Specialist (February 2016 - Current)
 
  • Marketing lead for CDW, industry leading reseller, and top revenue generator for Plantronics; responsibilities include development of joint marketing plans, working hand-in-hand with sales counterparts on strategic incentive programs for CDW sales reps, driving global thought leadership stories via CDW marketing vehicles, identifying and capitalizing on opportunities with ecosystem partners, and relationship management with key stakeholders at the account.
  • Responsible for introducing new SaaS offering (Plantronics Manager Pro) into CDW and driving towards target subscription numbers.
  • In charge of developing and implementing marketing strategy for public sector, including education, healthcare, state & local, and federal government verticals, for end-users, and to and through the channel.
  • Responsible for driving adoption of Plantronics Device-as-a-Service Pro, a new headset subscription service, in the Americas market to and to and through the channel.
  • Lead on all SMB channel programs in the Americas.

Plantronics, Santa Cruz, CA
Senior SMB (Small & Medium Business) Marketing Specialist, Global (September 2014 - February 2016)
 
  • Responsible for global and regional (Americas) marketing plan development and execution.
  • Spearheaded planning and GTM strategies for all SMB end-user and channel Promotions and promotions.
  • Led market discovery and analysis for SMB market, and value proposition and messaging development based on findings.
  • Responsible for SMB content strategy and development for end-users, and channel and internal sales team.
  • Led global marketing planning and execution for Plantronics Device-as-a-Service; a cutting-edge, subscription-based headset and service offering.
  • Face of Plantronics on IT social network (Spiceworks),responding to all customer inquiries, driving brand loyalty, and identifying and nurturing relationships with influencers.
  • Drove, and collaborated with channel sales, on development of SMB sales certification for internal sales team and channel partner sales reps. Worked closely with channel sales team on GTM plan to drive certification uptake, and exceeded global target for certification uptake at 288% of our goal.

Plantronics, Santa Cruz, CA
Product Marketing Specialist, Global (July 2011 - September 2014)
 
  • Strategic go to market planning for consumer mono Bluetooth and mobile application products, working with cross functional teams to position products and coordinate international launches for entry level, mid-tier and tactical programs.
  • Key contributor and reviewer for premium product launches, assisting with production of marketing assets, coordination of online/ecommerce availability, and strategic coordination of digital, social and channel marketing programs.
  • General marketing management for the Mono Bluetooth category and all mobile application offerings, handling all tactical requests and EOL planning.
  • Management of online channel training program, engaging associates at tier one retailers and evangelizing Plantronics products at point of sale: including regular website updates and development, monthly email communication and management of strategic product seeding programs.

Elite Meetings International, Santa Barbara, CA
Event Coordinator (July 2009 - February 2011)
 
  • Soul coordinator and key decision maker for the Elite Meetings Alliance, a multiple day B2B conference that drives business for luxury hotel clients by bringing them together with pre-qualified corporate and association meeting planners to cultivate and conduct business.
  • Fully executed event, from conceptualization through completion including attendee outreach, event marketing, speaker procurement, sponsor outreach and management, event scheduling, audio visual orders, F&B planning and approving.
  • Managed all attendee event logistics for over 200 V.I.P. attendees including rooming, ground transportation to and from the airport, activity reservations, scheduling and any special requests.

Additional Experience

 February 2009 - May 2009                        Events Assistant                                                                                  
Events of Santa Barbara, Santa Barbara, CA
  • Assisted with coordination of contracted weddings and special events in Santa Barbara.
  • Tasks included contacting and coordinating vendors and volunteers, creating timelines for day of event, and marketing the company to potential clients in Santa Barbara.
  • Initiated social media marketing plan.

October 2008 - February 2009                  Special Events Intern                                                                        
Santa Barbara International Film Festival, Santa Barbara, CA
  • Assisted with coordination and on-site management of special events during the 10-day Festival.
  • Tasks included facilitation of event volunteers, Accommodation of V.I.P. and sponsors during events, and management of V.I.P. lounge.

October 2007 - September 2008               Project Assistant                                    
Elite Meetings International, Inc., Santa Barbara, CA
  • Assisted with planning and managing of the bi-annual Elite Meetings Alliance, a networking event for luxury hoteliers and corporate meeting planners.
  • Tasks included procuring amenities, assistance with general event logistics, onsite set-up and management.
  • Responsible for creation and execution of event environmental initiative.

February 2007 - May 2007                         Special Events Intern                                                                      
Type Social Inc., New York, NY
  • Assisted with coordination of high-end events throughout New York City.
  • Primary tasks included sponsorship solicitation and procurement, amenity research, database management and on-site set up and assistance.

February 2006 - May 2006                        Events Intern                           
 Visiting Neighbors, New York, NY
  • Helped in the planning of an annual talent show held in New York City.
  • Tasks included promoting event onsite at senior citizen centers throughout Manhattan, recruiting and accommodating performers, raising funds, and assisting with show’s production.